ShopBack is a Singapore-founded shopping, rewards, and payments platform established in 2014. It connects consumers with more than 20,000 partner merchants, rewarding purchases with real cashback - money users can withdraw and spend freely, rather than points or store credits. The platform operates across 13 markets in the Asia-Pacific region and has expanded into the United States and Germany, serving over 55 million users and powering more than US$5.5 billion in annual sales.
The platform integrates several distinct products within a single ecosystem. Core cashback rewards sit alongside ShopBack Pay, a built-in payment option, and ShopBack Play, which brings gamified mechanics to the shopping experience. Together, these products span technical domains including e-commerce infrastructure, digital payments, loyalty and rewards systems, and cashback payment processing.
ShopBack's engineering scope reflects its scale and breadth. The platform must handle high-volume transaction processing, real-time cashback calculation and disbursement, merchant integrations at scale, and consumer-facing features across mobile and web - all across a geographically diverse user base with varying payment infrastructure and regulatory environments.
