Bonfire Analytics is a venture-backed startup founded in 2022 that provides AI-driven sales intelligence to healthtech companies. Its commercial customers - spanning digital health, medical devices and biotech - use the firm's software to size markets, segment providers, map referrals and score leads. The aim is to help sales teams identify which providers are most likely to buy before the first point of contact.
The company's product, the Bonfire Analytics Platform, combines healthcare claims data with a provider directory and social-determinants-of-health and population-health variables. Its underlying datasets cover claims across more than 300m lives, a directory of over 2m providers, and more than 1,000 SDOH and population-health variables. Technical work spans claims data analytics, provider directory data, market sizing, referral mapping and predictive lead scoring.
The company operates in the United States and was founded by Duke University alumni; the leadership team includes Vinay Nagaraj, chief executive, and Jaya Pokuri, chief technology officer. Bonfire Analytics describes its mission as accelerating the adoption of healthcare technology and treatments for patients who need them most.
