Crumbl is an American bakery chain founded in 2017 that specialises in cookies and rotating dessert flavours. Operating over 1,000 locations across the United States, Canada, and Puerto Rico, the company employs more than 26,000 people. Its product line comprises six classic cookie flavours supplemented by four new rotating flavours each week, drawn from a repertoire of 275+ unique recipes.
The company's operational model centres on open-concept kitchens where customers observe cookies being mixed, balled, and baked. Its distribution strategy relies on a franchise-partner structure, with headquarters in Lindon, Utah managing operations alongside franchisees. Crumbl's visual identity centres on distinctive pink-box packaging.
The business spans multiple technical domains including retail and foodservice operations, bakery management, branding and packaging design, and franchise systems. The company emphasises both operational transparency through visible food preparation and technology infrastructure necessary to manage rotating menus and supply chains across its growing estate.
