Chicory is a contextual advertising platform for the grocery economy, founded in 2013 and headquartered in New York City. The company connects CPG brands and grocery retailers with consumers at moments of high purchase intent: recipe discovery, meal planning and grocery-list creation. Its technology turns food content into shoppable experiences and measurable commerce outcomes, combining media placements, brand-safe content, shoppable links, campaign measurement and retailer integrations within a single platform.
The engineering work spans several technical domains: contextual advertising technology, shoppable content and commerce media, retailer integrations, campaign measurement and the digital advertising platform itself. Shoppable recipe content was the company's original core offering and remains central to the product; the wider platform now links publishers, retailers, agencies and consumer brands across the food and recipe ecosystem. Chicory operates primarily in the United States.
Chicory runs a hybrid and remote working model, with a team distributed across the country and an NYC office used as a flexible extension of home workspaces. Working practices include shared collaboration hours, monthly virtual activities and an annual in-person team-building event. Stated values include customer obsession, a beginner's mind, bias for action, personal ownership, and a playful approach to difficult commerce-media problems, alongside an emphasis on inclusion, psychological safety and diverse perspectives in team decisions.
