CXG (Customer eXperience Group) is a global customer experience agency dedicated to elevating luxury brands through comprehensive insights, training, and consulting services. Founded in 2017, the company emerged from a critical realization: premium brands were struggling to deliver the exceptional experiences their discerning customers expected. With nearly two decades of combined expertise in luxury customer experience, CXG set out to bridge the gap between transactional service and true brand excellence.
Today, CXG partners with more than 180 premium and luxury brands across over 70 countries, supported by a global network of 80,000+ evaluators. The company specializes in what they call "De-Frictioning Service Journeys" - identifying and eliminating pain points in the customer experience across digital, in-store, and omnichannel touchpoints. From automotive showrooms to fashion boutiques and airport retail, CXG's evaluators provide expert feedback that helps the world's most prestigious brands refine and perfect every interaction. Their mission is to transform ordinary transactions into memorable experiences that build lasting customer loyalty and drive measurable business results.