Dynatron Software is a specialist provider of analytics software for the automotive industry. Founded in 1997, the company focuses on improving profitability for dealership service departments - known as Fixed Operations - by combining data analytics with expert coaching. Its platform processes real-time data to deliver insights on pricing, margins, and service absorption, areas where small efficiency gains can translate into significant revenue.
The company's core product is the ROI (Repair Order Insights) platform, which uses AI-driven analysis to help dealerships optimize margins and ensure pricing compliance. The broader product suite includes PriceSmart for pricing optimization, FileSmart for warranty rate increases, and MarketSmart for customer engagement. These tools are designed to surface actionable recommendations from complex operational data.
Dynatron serves thousands of dealership service departments across the United States. The company reports that clients typically generate over $250,000 in new annual revenue through the optimizations its platform identifies. Technical work spans analytics software development, AI-driven analysis, and real-time data processing. A team of expert coaches works alongside the technology to translate findings into concrete strategies for dealership staff.
