evoke plc is an international betting and gaming company that owns and operates a portfolio of well-known brands including William Hill, 888, Mr Green, and SI Casino. Formerly known as 888 Holdings, the company rebranded as evoke in 2024. It operates across both online and retail channels in multiple regulated markets globally.
The company's technical work spans online platform development, betting and gaming systems, and responsible gaming technology. evoke positions itself as combining established consumer brands with modern technology infrastructure in a fast-moving industry.
Across its brands, evoke places stated emphasis on player safety, responsible gaming, and sustainable growth alongside product and platform innovation.
