Qualified is a marketing technology company founded in 2018 by former Salesforce leaders. It builds AI-driven tools for B2B companies seeking to improve pipeline generation. The company’s platform focuses on automating interactions with website visitors and qualifying leads for sales teams.
Its core product, also called Qualified, is an Agentic Marketing Platform designed for B2B pipeline generation. A key component is Piper, an AI SDR (Sales Development Representative) agent. Piper engages website visitors, qualifies leads, and schedules sales meetings through conversations conducted across web and email channels.
The company operates within the marketing technology and B2B sectors, with technical work centered on artificial intelligence, sales automation, and website visitor engagement. Its customer base includes hundreds of leading brands such as Asana, Box, and Crunchbase.
