Gallup is a global analytics and advisory firm founded in 1935. The company's work is rooted in data analytics, public opinion polling, behavioral science, and organizational development. It helps leaders and organizations understand and improve employee engagement, workplace culture, leadership development, and organizational performance using data-driven insights. Its operations span over 160 countries, with headquarters in Washington, D.C., serving thousands of clients across governments, corporations, and institutions.
The firm is known for the Gallup Poll, a long-running survey tracking public opinion since the 1930s. Another key product is the CliftonStrengths assessment, a strengths-based development tool used by millions of individuals and thousands of organizations globally. Gallup's foundational idea was that public opinion could be accurately measured and quantified through scientific polling methods, a principle that has guided its growth into a comprehensive analytics company.
