NielsenIQ is the world's leading consumer intelligence company, delivering the most complete and clear understanding of consumer buying behavior for nearly a century. Founded by Arthur C. Nielsen in 1923, the company created the concept of market share and has evolved into a global powerhouse providing comprehensive market research and consumer insights to manufacturers and retailers worldwide.
Headquartered in Chicago with approximately 30,000 employees across global operations, NielsenIQ combines robust shopper data with AI-powered predictive analytics to reveal new pathways to growth. The company serves over 23,000 retailers and manufacturers, offering data on every customer, channel, aisle, and click through its Full View™ platform. NielsenIQ's diverse solutions span market measurement, consumer behavior insights, innovation, brand and media analytics, helping major brands like Walmart, Kenvue, and Coca-Cola make confident business decisions.
