In 2009, our founders Johannes Reck and Tao Tao experienced a moment that would redefine their path: Johannes booked the wrong flight and landed a day early in Beijing, adrift in a foreign culture. When Tao arrived the next day, his local knowledge unlocked the city, transforming confusion into connection. They witnessed firsthand the transformative power of a guided experience and realized that the future of travel would be guided.
From that spark in Beijing, GetYourGuide has grown into the world's leading marketplace for unforgettable travel experiences. Today, more than 50,000 supply partners trust our platform to reach millions of travelers, offering 200,000 activities across 18,000 cities globally. We've achieved profitability with revenue approaching €1 billion, but our mission remains singular: to unlock experiences worth traveling for. Because we believe experiences aren't just an add-on to travel - they're the reason we travel at all.
