Guru Pay is a licensed Electronic Money Institution (EMI) authorized and regulated by the Bank of Lithuania, offering electronic-money banking and cross-border payment infrastructure to businesses and individuals across the EU and beyond. Client funds are held at the Central Bank of Lithuania. The company operates in full compliance with EU and Lithuanian financial regulations.
Its core services include dedicated IBAN accounts, SEPA and SEPA Instant payments, and SWIFT transfers for cross-border transactions outside the eurozone. Clients access these services through a web dashboard or via API integration, both of which carry a stated uptime of 99.7%. The API layer allows businesses to embed payment functionality directly into their own systems.
Guru Pay describes its team as small and its service model as boutique - with dedicated account managers available by phone. It serves a range of client types, from startups to established enterprises, including businesses with their own regulatory obligations. The company emphasizes speed of onboarding and reliability of ongoing access as central to its offer.
