Gymshark is a British fitness apparel brand founded in 2012 by a group of school friends operating out of a garage in Birmingham with a sewing machine. Headquartered in Solihull, the company has grown to over 1,000 employees and sells performance workout clothing and accessories for men and women globally through e-commerce, with retail locations in London and New York.
The company's product range includes training leggings, sports bras, and general training gear and accessories, designed with a focus on functional performance. Gymshark built its brand largely through social media and community engagement rather than conventional retail channels, and community remains central to how it operates and makes decisions.
From a technology and operations standpoint, Gymshark spans apparel and product design, manufacturing, retail operations, and digital marketing. Its technical and commercial functions support a globally distributed e-commerce business, with the Solihull headquarters serving as the primary hub for product, engineering, and business teams.
