Tracksuit, founded in 2021 and headquartered in Auckland, develops a brand tracking platform that enables marketing teams to make data-driven decisions. The platform conducts millions of surveys monthly to provide always-on performance insights, specifically designed to help challenger brands compete with larger, established players in their markets. The company's technical work spans data-driven decision making, brand tracking, and survey research.
The company operates from offices in Auckland, Sydney, New York, and the United Kingdom, reflecting its global scaling ambitions. Tracksuit is identified as one of Australasia's fastest-growing startups. It was founded by co-CEOs and serves the marketing and brand management verticals.
