Hastings Direct is a UK-based general insurance company, founded in 1996, that provides digital-first motor, bike, and home insurance products. The company serves over 4.4 million live customer policies and employs approximately 4,800 colleagues across offices in Bexhill-on-Sea, Leicester, London, and Gibraltar. It is part of the Nordic insurance group Sampo.
The company's technical focus spans digital innovation, data-driven decision making, and telematics. Its YouDrive product represents its investment in telematics technology. All of its core insurance products - motor, bike, and home - hold Defaqto 5 Star ratings.
Hastings Direct operates under a 4Cs framework focused on Colleagues, Customers, Company, and Community. The company has been recognised as the #1 Best Big Company to Work For in 2024 and 2025. It maintains commitments to employee wellbeing, customer satisfaction, community impact, and sustainable practices.
