In 2014, our founders started building Hive inside a University of Waterloo computer lab, driven by a simple observation: event promoters were struggling to leverage their most valuable asset - their ticketing data. While platforms like Ticketmaster and AXS handled ticket sales, promoters lacked the tools to transform that purchase data into powerful, revenue-driving marketing campaigns. Email blasts went out blindly. SMS messages felt impersonal. And the connection between fan behavior and promoter strategy remained agonizingly out of reach.
So they built Hive - a marketing platform born specifically for live events. We graduated from Y Combinator's S14 batch and have grown from a two-person startup to a remote-first team powering campaigns for 1,500+ iconic venues, festivals, and promoters across North America. Today, Hive integrates directly with your ticketing platform, pulling in real-time data to automate hyper-targeted email and SMS campaigns, build fan segments based on purchase behavior, and measure what's actually driving ticket sales. We're not just another marketing tool. We're the missing link between your ticketing data and your sold-out shows.
