iChoosr builds and operates platforms that connect households with sustainable energy products, facilitating the adoption of residential clean energy solutions. The company works across the full ecosystem - partnering with local councils, installers, and community groups - to reduce the friction involved in energy decisions and increase the pace of sustainable energy uptake at the household level.
The platforms are designed around demand-supply matching: households are guided through the process of selecting and installing sustainable energy products, while installers and partners gain structured access to organised, ready-to-act demand. This model draws on community and council programmes to aggregate interest and create efficient pathways to installation, rather than relying on individual households navigating the market alone.
iChoosr operates across ten countries, including the United States, United Kingdom, Netherlands, Germany, France, Belgium, Poland, Austria, Japan, and Canada. The company has set a stated target of enabling two million sustainable energy installations by 2035.
The technical work at iChoosr centres on online platform development, marketplace and matching logic, and human-centred design - with a strong emphasis on making complex energy decisions straightforward for non-expert users. Engineering and product teams operate in a mission-oriented environment focused on practical, scalable impact in the residential energy sector.
