ITV is the UK's largest commercial streamer and broadcaster, creating, producing, owning and distributing television and streaming content globally. The company operates across two core divisions: ITV Studios, a scaled global production arm operating across 13 countries with more than 60 production labels, and Media & Entertainment, which produces and distributes content whilst operating ITVX, the company's free, advertiser-funded streaming platform. Together, these divisions generate two-thirds of ITV's revenue.
ITV Studios produces content across markets including the UK, US, Australia, France, Germany, the Nordics and Italy. ITVX serves British audiences with British-focused content, competing in the increasingly crowded streaming sector through an advertising-supported model rather than subscription. ITV is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
The company's strategic priorities centre on expanding ITV Studios as a global content force, supercharging the streaming business through ITVX, and optimising its traditional broadcast operations. This reflects a broader shift in the media sector towards digital distribution, international production scale and advertiser-funded streaming models.
