Jewelers Mutual provides insurance protection for jewelry and jewelry businesses across North America. Founded in 1913 by Wisconsin jewelers, the company initially served the trade itself before expanding in the 1950s to offer coverage for individual jewelry owners. It now serves over a million customers from offices in Neenah, Wisconsin (headquarters), Dallas, Miami, and Raleigh.
The company offers several product lines tailored to specific needs. Individual jewelry insurance covers loss, theft, damage, disappearance, and natural disasters, with worldwide travel protection included. Specialised policies address engagement rings, watches, and wedding-related jewelry. A notable feature automatically adjusts coverage limits every two years for appraisals over two years old, addressing the inflation of jewelry values without requiring manual updates.
Jewelers Mutual also maintains insurance products for jewelry businesses themselves, retaining focus on its original customer base alongside its consumer operations. The company structures its offerings around the premise that jewellery represents significant financial and emotional value, positioning insurance as straightforward and accessible to obtain.