In 2010, JOOR emerged from a fundamental insight into the fashion industry's wholesale challenges. Traditional wholesale processes were burdened by inefficiency - manual order entries, disconnected communication, and fragmented data streams that created friction between brands and retailers. The founders recognized that an industry driven by creativity and trend was being held back by outdated, analog systems. So they built JOOR, a digital wholesale platform that would transform how fashion brands and retailers connect, collaborate, and conduct business.
Today, JOOR stands as the leading B2B wholesale management platform for the global fashion industry, connecting over 14,000 brands and 675,000+ retail buyers across 150 countries. The platform has facilitated more than $100 billion in wholesale transactions, processing an incredible $1.7 billion in transaction volume monthly. From virtual showrooms and digital line sheets to embedded payment processing with JOOR Pay, the company has reimagined every touchpoint of the wholesale journey. With a remote-first culture spanning offices in New York, Paris, London, Milan, Madrid, Melbourne, Tokyo, and beyond, JOOR continues to evolve - driven by a commitment to empowering brands and retailers to flourish through robust, intuitive, and trusted technology that shapes the future of fashion wholesale.
