Kustom operates a digital checkout platform serving over 24,000 merchants across more than 170 countries. The platform prioritises high conversion rates while maintaining simplicity and extensive customization options, allowing merchants to tailor the checkout experience to their specific needs.
The company has converted more than 20 million shoppers and maintains localized solutions across 18 markets, addressing regional variations in languages, currencies, and payment methods. This localization capability reflects Kustom's focus on adapting to shopper preferences and local market requirements across Europe and beyond.
Kustom positions itself as a Nordic market leader in digital checkout solutions, with particular strength in European markets. The platform emphasizes enabling merchants to streamline transactions whilst maintaining control over the customer experience, supporting what the company describes as stronger, long-term merchant relationships.