LiveRamp operates a data collaboration platform that enables companies to construct connected customer views for AI-powered marketing and advertising. The company's technology focuses on foundational identity solutions and consumer privacy, serving industries including advertising, marketing, media, streaming, and social media. Its platform encompasses four core products: Live/Identity, Live/Access, Live/Connectivity, and Live/Insights.
The company's scale is substantial. Its advertising ecosystem reaches 92% of the market, and it partners with over 500 global entities. LiveRamp counts more than 400 brand customers, including 20 of the top 25 largest US advertisers and 30% of Fortune 500 brands. The platform operates on a global basis.
LiveRamp emphasizes consumer privacy, data ethics, and responsible data use as core principles. The company positions itself as a leader in protecting brand and consumer trust within data-driven marketing ecosystems.
