Adform is an independent, integrated digital advertising platform. It provides advertisers and agencies with tooling for media buying, ad serving, identity, creative, measurement and omnichannel campaign management, on the premise that clients should retain control of their media purchases and data. The company's flagship product, Adform FLOW, is designed to centralise media purchasing, connect emerging identity signals and support transparent cross-channel decision-making.
The engineering work spans several domains: machine learning and AI-powered campaign planning, identity resolution, ad serving technology, measurement and analytics, audience targeting, bidding optimisation and fraud detection. Alongside FLOW, the product portfolio includes ID Fusion, an identity solution for addressability, as well as media buying, an ad server, creative tools, measurement capabilities and cross-channel campaign management. The company invests in research and development in AI and machine learning.
Adform operates in more than 25 markets, with distributed teams working alongside clients across regions. Its customers and partners include brands and advertisers, advertising agencies and publishers in the digital advertising and marketing technology sector. The company states an emphasis on transparency, independence and privacy, and on long-term client relationships.
