MediaAlpha operates a technology platform for insurance customer acquisition. The company's core product is a proprietary two-sided marketplace that connects insurance carriers, agents, and publishers. It leverages AI-powered technology and data science for functions including real-time bidding, AI-driven pricing decisions, and granular targeting using more than 40 consumer attributes.
The platform processes significant volume, facilitating more than 140 million annual consumer referrals. This activity translates to over $2 billion in annual platform spend. The company serves 16 of the top 20 insurance carriers and works with a network of over 700 demand partners and more than 350 supply partners.
Founded in 2014, MediaAlpha is headquartered in Los Angeles, California. The company operates within the insurance industry vertical.
