MiQ is an AI-powered advertising technology company founded in 2010 that operates a programmatic platform connecting the broader advertising ecosystem. The company serves over 1,000 partners - including brands and agencies - with tools for media planning, audience development, and campaign activation across channels and platforms.
The firm employs more than 1,000 people globally, with significant technical depth concentrated in its Bengaluru Center of Excellence, which houses over 300 data scientists and analysts. MiQ operates from headquarters in London with major offices in New York, Toronto, Shanghai, and throughout Europe and Asia-Pacific. The company's core offering, MiQ Sigma, is proprietary technology designed to provide insights into consumer behaviour across viewing, browsing, and purchasing activities, feeding AI systems that optimise planning and audience targeting.
MiQ's platform integrates programmatic capabilities that the company positions as consolidating fragmented workflows for media buyers and strategists. The business combines trader expertise - with teams bringing 15 years of accumulated campaign knowledge - alongside data science capabilities to execute programmatic media buying at scale.
