Mention Me operates a Customer Advocacy Intelligence platform that enables brands to identify and activate their most valuable customers as advocates. Founded in 2013 and headquartered in London, the company serves over 500 brands globally, including PUMA, ASOS, Gymshark, Charlotte Tilbury, Farfetch, and Pret a Manger. Since inception, the platform has generated more than 6 million referrals and delivered over USD $2 billion in revenue to clients.
The platform applies artificial intelligence to referral and word-of-mouth marketing, identifying customers the company brands as Tru-Promoters™ - those most likely to drive growth through advocacy. Core capabilities include AI-powered referral marketing solutions, micro-influencer management, and creative performance analytics that help brands optimize their advocacy campaigns.
Mention Me raised $32 million in Series B funding and counts Octopus Ventures and Eight Roads among its institutional backers. The company operates across e-commerce, retail, fashion, beauty, and food and beverage sectors, where referral economics and customer networks form a material part of acquisition strategy.