Profound is the leading AI visibility and marketing intelligence platform that helps enterprise brands understand and control how they appear in AI-generated answers. The company provides a full-stack marketing platform for the AI era, enabling brands to optimize their presence across ChatGPT, Perplexity, Google AI Overviews, and other LLM-based answer engines. Profound's platform includes Agent Analytics for tracking AI bot crawls, Prompt Volumes for understanding what millions of people ask AI, Answer Engine Insights for brand representation analysis, and autonomous AI Agents for marketing workflows. The platform serves over 1,800 customers and processes more than 10 million prompts, 30 billion crawler visits, and 1 billion citations daily.
Founded in 2024 by James Cadwallader and Dylan Babbs, Profound has raised $155 million in funding from leading investors including Lightspeed Venture Partners, Sequoia Capital, Kleiner Perkins, Khosla Ventures, and South Park Commons, reaching a $1 billion valuation in its Series C round. The company is SOC 2 Type 2 certified and operates globally with offices in New York City, San Francisco, London, and Buenos Aires. Profound is pioneering the field of Answer Engine Optimization (AEO), helping Fortune 500 brands and enterprises navigate the fundamental shift from traditional search to AI-driven discovery.
