Minerva is an AI company serving marketing leaders. Founded in 2023 and headquartered in New York City at the Domino Sugar Refinery, it builds agentic systems and a proprietary consumer data graph designed to help companies understand, engage and acquire customers. The firm raised $20 million in seed funding from investors including The General Partnership, 8VC, Lingotto Innovation, Topology Ventures and NBA Investments.
The company's data foundation is a proprietary consumer graph covering 270 million U.S. consumers across more than 1,000 temporal attributes. Layered on top are agentic systems built in partnership with OpenAI: an Agentic Data Engineer that unifies and standardises a brand's first-party data in hours, and an Agentic Data Scientist that trains targeting models at scale. The Minerva Marketing Platform delegates data management, analytics, campaign generation, measurement and reporting to AI agents.
Technical work spans AI agents and agentic systems, identity resolution, consumer data graphs, machine learning and targeting models, automated data engineering, marketing analytics and measurement, and large language model partnerships. Early deployments have reported a 3.4x improvement in paid media ROAS and a 2.5x increase in direct mail MQL creation.
The company's stated focus is marketing and advertising, covering brand marketing, paid media, direct mail, and customer acquisition and engagement. Its operating philosophy is to let marketers concentrate on brand storytelling while AI agents handle the data and analytics work.
