In 2013, Moloco was born from a simple but powerful insight: while working at YouTube as its first machine learning engineer for monetization, our founder Ikkjin Ahn witnessed how AI could transform a nascent business into a profitable powerhouse. Later, working on Android's Play Store, he discovered thousands of innovative mobile apps with millions of engaged users but no sustainable business model - destined to fail without proper monetization. These apps possessed valuable first-party data that couldn't be indexed by search engines, data that could power personalized advertising and create sustainable revenue streams.
That realization sparked a mission: to democratize access to advanced AI technology that had historically been reserved for tech giants. Today, Moloco operates a planet-scale machine learning platform with more than thirty deep learning neural network models, powering three distinct product lines. Moloco Ads delivers real business outcomes for mobile app marketers through performance-based user acquisition, reaching over 2 billion users across 3 million independent apps. Moloco Commerce Media enables retailers and marketplaces to build revenue-generating ad businesses, while Moloco Streaming Monetization provides a full-funnel ad stack for streaming providers. Our mission remains constant: to be the scaling engine for the internet economy, empowering businesses of all sizes to grow through operational machine learning.
