Arpeely is a data science and ad-tech company that builds machine learning–based media acquisition algorithms and an autonomous media engine for digital advertising. Its platform targets and re-targets users in real time, optimising for lifetime value rather than simple conversions. The system runs a custom real-time bidding (RTB) stack and processes over one million impressions per second, generating one billion real-time ML predictions daily. Its client base spans early-stage startups through to Fortune 50 companies.
The core product, an autonomous media engine, is designed to self-adapt - identifying high-value traffic and users, predicting behaviour, and tailoring ad experiences without manual intervention. The platform takes a data-first approach, using big data analytics and programmatic advertising infrastructure to optimise campaigns at scale.
Arpeely's second major product is Ace, an AI-powered browser built to simplify everyday browsing. Ace analyses web page content using multimodal AI to deliver hyper-personalised advertising at scale, extending the company's machine learning capabilities into consumer software.
Technically, the company operates across machine learning, real-time bidding, cloud infrastructure, big data analytics, and multimodal AI - building much of its core infrastructure in-house rather than relying on off-the-shelf tooling.
