NewDay is a UK-based consumer finance company founded in 2001. It provides credit cards, personal loans, and embedded finance solutions to nearly four million customers across the United Kingdom. The company operates as a regulated financial services provider under UK law.
The firm's product portfolio includes category-leading credit card offerings, some in partnership with major retailers such as John Lewis and Argos. It also provides personal loans and develops embedded finance solutions - tailored credit products integrated directly into retail platforms. This combination of owned and partnered products positions the company within both consumer finance and retail partnerships.
Technically, NewDay's operations span data analytics, financial technology, and user experience design. The company employs approximately 3,000 people. Its stated commitments include responsible lending and delivering a best-in-class user experience across its digital products and services.
