NowPay, founded in 2019, operates a financial wellness platform for corporate employees in emerging markets, with a presence in the MENA region, including Egypt and Saudi Arabia. The platform's core service allows employees to access their earned salaries at any point during the month, rather than waiting for a fixed payday.
Beyond on-demand pay, the platform provides a suite of integrated financial services. These include salary advances, bill payments, peer-to-peer money transfers between colleagues, and shopping installment plans through partner merchants. The company reports having processed over one million transactions.
The company's work falls within the fintech, payroll integration, and financial wellness technical domains. NowPay has secured $20 million in funding to support its operations in these markets.
