Ovative Group is an independent, digital-first media, measurement, and creative firm founded in 2009 that works with major brands across retail, food service, entertainment, healthcare, and other sectors. The company operates from offices in Minneapolis, New York City, and Chicago with more than 500 employees. Its client roster includes Domino's, American Eagle, Best Buy, The Home Depot, Disney, UnitedHealth Group, and Patagonia.
The firm's core offering centres on marketing measurement and analytics. Its proprietary platform, EMRge, uses a metric called Enterprise Marketing Return (EMR) to measure marketing impact holistically across all channels - both online and offline. This addresses a persistent industry problem: most brands struggle to prove what actually drives their business growth despite substantial annual marketing spend.
Ovative Group holds partnerships with major technology platforms including Google (Premier Partner), Meta, TikTok, and The Trade Desk. The company has been recognised on the Inc. 5000 list of fastest-growing private companies for eight consecutive years and named a Best Place to Work for nine consecutive years. Through its Champions of Change initiative, the firm donates approximately $400,000 annually in in-kind services to community nonprofits.