PMG

IPG Mediabrands is the media division of Interpublic Group (NYSE: IPG), a publicly traded holding company. It manages over $47 billion in marketing investment on behalf of clients across more than 130 countries, employing more than 18,000 professionals worldwide. The organisation operates across a broad range of industry verticals, including automotive, financial services, pharma, retail, entertainment, fashion and beauty, and direct-to-consumer e-commerce, among others. Its structure combines three full-service agency networks - UM, Initiative, and Mediahub - with a set of specialty business units: Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and IPG Media Lab. These units address specific disciplines across media intelligence, content, data-driven marketing, and out-of-home, among other areas. IPG Mediabrands' agencies have received recognition from Cannes Lions, Festival of Media Global, and WARC, and the company has been named a FORTUNE Best Workplace in Advertising & Marketing. Its client base spans many of the world's most widely recognised consumer and enterprise brands.

Decentriq provides a data collaboration platform built natively around data clean rooms - secure environments that allow organisations to work with shared data without exposing the underlying raw records to any party. Its core offering encompasses two interconnected products: Data Clean Rooms, which form the privacy-safe foundation of every collaboration, and the Collaborative Audience Platform, which layers audience building, enrichment, and activation capabilities on top of that foundation using first-party data. The platform is designed primarily for the media and advertising ecosystem, though Decentriq also supports use cases in healthcare and banking - industries where data sharing is commercially valuable but heavily constrained by privacy and compliance requirements. Beyond the technical infrastructure, Decentriq provides operational support covering legal and compliance considerations and data structuring, as well as access to a partner and ecosystem network to help organisations manage the steps that precede and follow a collaboration. Engineers and technical staff at Decentriq work across domains that include privacy-preserving data processing, first-party data connectivity, audience activation pipelines, and partner integrations. The company's technical work sits at the intersection of data engineering, applied privacy, and the evolving requirements of a media industry moving away from third-party data dependencies.

Applift is an App Store Optimization (ASO) platform that combines artificial intelligence with data-driven marketing strategies to improve apps' visibility on the Apple App Store and Google Play Store. The platform continuously analyzes app store trends and applies algorithmic and marketing techniques to push clients' apps toward the top of search results, with the aim of generating organic growth at lower acquisition costs than paid channels. The technical work centers on several interconnected domains: keyword and ranking optimization, app store trend analysis, organic momentum generation, and influencing app store algorithms to surface clients' apps to relevant users. The platform is designed to operate continuously rather than as a one-time audit, adjusting strategies as store conditions change. Applift states it has operated as an ASO solution for major brands since 2017, serving app studios across industries including fintech, and claims recognition as an industry standard in 2025. A published case example describes a fintech client that reduced Cost Per Install (CPI) by more than 97% and grew its user base by 3% within three months of using the platform.

Skai is an omnichannel commerce media platform founded in 2006 and formerly known as Kenshoo. Originally rooted in search marketing, the company has evolved into a broader platform that centralises data across complex media programmes and optimises full-funnel performance for brands and agencies. It is backed by Sequoia Capital, Bain Capital Ventures, and Tenaya Capital. The core Skai platform integrates with more than 100 retailers and publishers, serving over 8,200 brands and agencies and managing billions of dollars in client spend annually. It is designed to unify data across retail, search, and social channels, translating that data into actionable insights for omnichannel campaign execution. On the technical side, Skai's capabilities span digital advertising optimisation, data centralisation and analytics, and publisher and retailer integrations. The company has invested in AI, including Celeste AI, a generative AI agent built specifically for commerce marketers. Engineering and product work spans these domains, with the platform serving as infrastructure for enterprise-scale omnichannel campaigns.

We're a team building technology that solves a real problem in digital advertising: creating ads that actually work across every screen and format. Our platform helps brands, agencies, and publishers produce high-impact HTML5 display ads at 10x the speed using our Fully-Fluid technology. Instead of juggling hundreds of fixed sizes, our customers create one fluid master creative that automatically adapts to any ad slot - whether it's mobile, desktop, or connected TV. Founded in 2012, we've served billions of impressions for marquee brands and publishers who need pixel-perfect quality without the production headaches. Our combination of self-serve tools and full-service creative development means teams can stop manually resizing ads and start focusing on what matters: engaging their audiences. From our Fluid 250 format that transforms traditional ad slots into edge-to-edge experiences to our Dynamic Creative Optimization capabilities, we're pushing the boundaries of what's possible in digital advertising.

We're a team of more than 350 people from almost 50 nationalities, working together to transform how offline businesses reach their customers. As part of Axel Springer SE, we've spent 16 years building digital platforms that connect millions of shoppers with their favorite local stores and brands. Through our apps kaufDA and MeinProspekt in Germany, and Bonial in France, we help over 1,500 retailers - from major chains like Lidl, dm, and Woolworth to local businesses - reach 14.4 million unique users every month with relevant, efficient advertising that actually saves time, money, and paper. What really drives us is creating a workplace where people can bring their full selves to work. We've built our culture around five principles: owning your impact, putting people at the center, embracing reality with data-driven decisions, operating as leader-leader with distributed authority, and practicing idea meritocracy where the best concept wins regardless of hierarchy. These aren't just words on a wall - they're woven into how we hire, onboard, collaborate, and grow. We offer flexible working arrangements including remote work options, invest in learning and development through regular goal-setting conversations, and actively support diversity initiatives like our Women in Tech program because we believe different perspectives make us stronger.