Papirfly is a European SaaS company that builds a digital asset management and on-brand content creation platform. Founded in Norway in 2000, it operates across Europe and North America and reports more than one million users and over 1,500 recognised brands. The platform serves as a single source of truth for brand assets, guidelines and campaign materials, giving distributed marketing teams access to approved content while maintaining brand standards.
The product suite spans several areas of interest to engineers: a centralised digital asset management system, brand portals for distributing guidance and assets to local teams, and flexible multichannel templates that let users produce content for print, social, video, email and advertising without advanced design skills. Campaign management tools support localisation across channels, while compliance capabilities enforce adherence to guidelines. Analytics are built into the platform for measuring brand and content performance, and AI-assisted features are integrated for content creation and asset management.
Technical work at the company covers SaaS platform development, template automation, digital asset management, brand management, campaign management, compliance, analytics and AI-assisted capabilities. Papirfly grew through the formation of Papirfly Group and the integration of Brandpad, Keepeek and Adgistics. Its stated aim is to give local marketing teams freedom in content creation without compromising brand standards.
