PFF, or Pro Football Focus, is a sports analytics company founded in 2006. The firm specialises in performance data analysis for the NFL and NCAA Division-I football, employing over 600 full or part-time analysts. It operates primarily in the United States and serves clients across professional football, college football, fantasy football, sports betting, and broadcasting.
At the centre of PFF's offering is its proprietary Player Grading System, which assigns every player a grade on a 0-100 scale for every play in every game. This play-by-play approach is designed to remove subjective bias and produce granular performance insights. The company describes its database as the most comprehensive repository of football performance data in existence, and it is a trusted data source for all 32 NFL teams.
PFF distributes its data through web-based products and a subscription service, PFF+. Basic information is available at no cost, while premium analytical tools require a paid subscription. Technical work at the company spans sports analytics, large-scale data analysis, and the development of performance grading systems.
