Founded in 2018, Pinwheel builds API infrastructure that connects financial applications to payroll systems. The company's core offering is a direct deposit and bill switching API used by banks, credit unions, and fintech companies to streamline account activation and promote deposit primacy.
Pinwheel's product suite includes Deposit Switch for direct deposit switching, Verify for income and employment verification, Taxes for automated tax form retrieval, and Earnings Stream for real-time income insights. The platform's payroll data connectivity infrastructure integrates with over 1,800 payroll platforms and more than 40 time-and-attendance systems, covering over 80% of US workers.
The company's technical domains span payroll API infrastructure, financial data connectivity, income verification, direct deposit switching, and bill payment management. Its services primarily target the banking, credit union, and fintech sectors.






