Plexure, founded in 2010 and headquartered in Auckland, New Zealand, is a global customer engagement technology company. Its platform is used to power interactions with over 320 million users across more than 60 countries and in 40 languages, serving high-frequency retail and other consumer brands.
The company's core offering is a customer engagement solution that evaluates, interprets, and acts on customer data throughout the lifecycle. This is supported by a suite of products including loyalty programs, mobile order and pay capabilities, customer personalization, and broader engagement tools, all aimed at increasing customer satisfaction, transaction values, and share of wallet.
Plexure's technical work centres on its data platform, real-time engagement engines, and customer data analysis to deliver personalised experiences at scale. The engineering focus spans the full data pipeline - from ingestion and interpretation to the real-time delivery of tailored content and offers to end consumers.
