Peec AI is an AI search analytics platform built for marketing teams and agencies. It helps brands understand how they appear when people ask questions to AI platforms such as ChatGPT, Perplexity, and Gemini, and then translate those insights into actions to improve visibility. Rather than using traditional keyword rankings, Peec AI tracks three core metrics that reflect AI-era discovery: Visibility (how often your brand is mentioned across AI responses), Position (where you tend to appear when you are mentioned), and Sentiment (how AI models describe your brand - positively, neutrally, or negatively). The company also connects these metrics to the specific sources (websites, articles, and other content) that AI models reference.
To collect the data, Peec AI runs conversational prompts across AI platforms and analyzes patterns over time. According to the company documentation, it uses advanced UI scraping via browser automation to interact with AI models through their web interfaces, aiming to capture the authentic experience real users see rather than relying on sanitized or differing API outputs. Peec AI positions itself as “the #1 AI search analytics tool for marketing teams and agencies,” and highlights measurable traction such as onboarding 1,300+ brands and agencies since February 2025 and reaching $4M+ ARR. It also offers analytics features like competitor monitoring, citation/source opportunity identification, exports, and integrations such as a Looker connector and an Enterprise API.
