Proxima is a Conversion Intelligence platform founded in 2022 and based in New York City. The company provides AI-driven solutions for high-growth direct-to-consumer (DTC) brands, focusing on optimizing marketing performance using real-world shopper behavior data and artificial intelligence.
The company's core product is its Conversion Intelligence Platform, which offers audience targeting, creative intelligence, and data-backed briefs. This platform is powered by the Commerce Graph, a proprietary dataset spanning over 100 million buyers across more than 2,200 ecommerce brands. The Conversion Intelligence Layer analyzes billions of annual social commerce transactions to deliver strategic direction on product promotion, messaging, and creative angles.
Proxima's technical domains include artificial intelligence, data analytics, commerce data analysis, and audience targeting. The platform is designed for brands spending $50,000 or more monthly on paid media, operating in ecommerce, DTC, consumer brands, social commerce, and paid media marketing sectors.
