Founded in 2005 and headquartered in Paris, Criteo operates in over 20 countries, serving thousands of clients across the advertising, digital media, retail, and e-commerce sectors. The company's central offering is its Commerce Intelligence Platform, which enables brands, agencies, retailers, and publishers to drive measurable performance across the open internet in areas including performance media, retail media, and programmatic advertising.
The platform is powered by Commerce AI, an advanced artificial intelligence system built on the world's largest set of commerce data, processing over 100 billion shopping signals daily. This technology underpins key products such as Predictive Bidding, which optimizes ad bids based on predicted user value, and the Shopper Graph, which connects shopper identities and commerce data to scale and optimize campaigns.
Criteo also offers a Commerce Media Platform, creating a connected ecosystem for marketers seeking to reach shoppers and media owners looking to monetize their digital assets. The company's technical work spans artificial intelligence, commerce data processing, predictive bidding, identity resolution, and programmatic advertising.
