Spara is building an AI-native go-to-market platform designed to engage, qualify, and convert leads for B2B companies. Founded in 2023, the company is based in Downtown Manhattan, New York City. It has raised $15 million in seed funding and operates with a team of around 20 people.
The company's core product is a no-code platform that learns from a company's existing materials - its website, sales collateral, and training guides. AI agents built on the platform then work across chat, voice, and email channels, handling tasks from initial qualification of website visitors through to multichannel outreach. The system is designed to route promising leads to sales teams while deflecting non-fits.
Spara's technical work spans artificial intelligence, AI agents, natural language processing, and machine learning. The platform serves customers across a range of sizes, from fast-growing startups to large enterprises, operating in the B2B sales and revenue operations space.
