Raptive operates in the digital publishing and creator economy sectors, providing technology and expertise to help content creators and independent publishers increase their advertising revenue. The company is headquartered in New York and is recognized as a top 10 global media company by Comscore. Its technical work focuses on AI-driven ad optimization and monetization technology.
The company's core product is an ad management platform, which it describes as the world's largest for creators and publishers. This platform reaches 224 million consumers monthly. To date, Raptive has paid out over $4 billion to its network of partners.
Raptive has affiliations with major industry organizations including Google, IAB, and DAA. The company advocates for the open internet and creator rights, and has a policy of not monetizing AI-generated content sites to maintain authentic editorial environments. It has been recognized as a Fortune 100 Best Places to Work.
