PubMatic is an advertising technology company that operates a unified programmatic platform connecting buyers, publishers, data partners and commerce media across CTV, mobile app and omnichannel environments. Founded in 2006 and listed on NASDAQ as PUBM, the firm designs its infrastructure around an AI-first architecture spanning cloud infrastructure, applications and transactions. Its systems process billions of daily ad impressions and trillions of advertiser bids per day.
For engineers, the technical work concentrates on artificial intelligence and machine learning, real-time bidding under the OpenRTB protocol, cloud infrastructure, ad optimisation and privacy-enhancing technology. PubMatic was among the first to power OpenRTB transactions, and the platform is built to handle real-time advertising transactions at global scale across connected TV, mobile app and omnichannel inventory. The company describes intelligence as fundamental to its operations rather than bolted on, with an emphasis on continuous learning and optimisation.
The company serves more than 2,000 direct publishers and maintains a footprint of 16 offices worldwide and 10 data centres globally. Industry verticals covered include advertising, programmatic advertising, connected TV, mobile apps, commerce media and publishing.
