Upside transforms brick-and-mortar commerce by applying the sophisticated data analytics used in online retail to physical stores. The company's technology platform enables profit measurement, attribution, and incrementality analysis, allowing consumers to earn more value on everyday purchases while providing brick-and-mortar businesses with new, profitable customers.
Founded in 2015 and headquartered in Washington, DC, Upside has helped millions of users earn 2 to 3 times more cashback than competing products. The platform processes billions of dollars in commerce annually, returning value to retailer partners, consumers, and sustainability initiatives. With over 100,000 retail partners and a user base that has earned over $1 billion in cashback, Upside has established itself as a leader in the retail technology space.
