SmartAsset is an online destination for consumer-focused financial information and advice that empowers people to make smart financial decisions. The company provides free, automated, and personalized tools including calculators for mortgages, retirement, taxes, and investing. Reaching approximately 75 million people each month through educational content and interactive tools, SmartAsset helps consumers navigate life\'s most significant financial decisions with accuracy and actionable insights.
Beyond consumer tools, SmartAsset operates SmartAsset Advisor Marketing Platform (AMP), a national marketplace connecting consumers with vetted financial advisors. Founded in July 2012 and headquartered in New York City, SmartAsset has been featured in major publications including the Wall Street Journal, CNN, TechCrunch, The New York Times, and CNBC. The company achieved unicorn status after a $110 million Series D funding round in 2021 and ranks on Y Combinator\'s Top 100 Companies list.