In 2008, our founders recognized a critical gap in the European advertising landscape: broadcasters were struggling to bring traditional TV advertising into the digital age while Silicon Valley giants dominated the market. They envisioned a different future - one where European media owners could retain control over their own destiny through proprietary, privacy-first technology. This insight sparked the creation of smartclip, a company built from the ground up to serve the unique needs of European broadcasters and publishers.
From those early days, smartclip has evolved into RTL Group's adtech powerhouse, developing cutting-edge solutions like the smartx Ad Server and SSP. Today, with over 120 employees across multiple European offices, we continue our mission to keep the open internet open while empowering European broadcasters to compete on their own terms. Our journey from a startup to an integral part of Europe's broadcasting infrastructure reflects our unwavering commitment to technology that respects privacy and serves the European market.