Softlight builds AI agents designed to assist product and design teams. The company's core offering is a set of agents that learn a client's business context, discover potential product ideas, and generate designs. The stated goal is to help teams navigate business, product, and customer complexity by exploring a wide range of ideas.
The company is based in New York City, where it operates on an in-person basis. Softlight reports that its design partners range from growth-stage startups to Fortune 500 companies. It has raised $3.2 million in funding.
Technical work at Softlight spans artificial intelligence, product design, and software development. The company is headquartered in NYC.




