Software Finder is a B2B software discovery platform founded in 2018 that sits between software buyers and vendors. Its core platform catalogs more than 50,000 software products across 500+ categories - spanning industries such as HR, healthcare (EMR/EHR), legal, learning management, and field services - and serves organisations ranging from solo practices to large enterprises.
The company operates across several interconnected lines of work:
- Discovery platform: A searchable catalog enabling businesses to find and compare software by category.
- Consulting services: In-house consultants who guide buyers through software selection; the team has made over one million software recommendations to date.
- Vendor lead generation: A service connecting software vendors with prospective buyers, having delivered more than 250,000 leads to vendor partners.
- User reviews and verification: A repository of 350,000+ user reviews, with proprietary verification technology that has vetted over 200,000 of those reviews for authenticity. Rankings are not influenced by vendor payments.
Software Finder employs more than 300 professionals and has been growing since its founding. The team spans technical roles - in platform development, data infrastructure, and review verification systems - as well as consulting, sales, and operations functions tied to its dual-sided marketplace model.
