Ströer is one of the leading German media companies with locations throughout Germany and is listed on the MDAX of the German Stock Exchange. Ströer operates a business model that is unique in the German media landscape: combining the business segments of outdoor advertising (out-of-home), digital media and dialogue marketing as well as e-commerce and digital as a service (DaaS) offerings. This comprehensive approach, known as the OOH-plus strategy, enables Ströer to provide advertising customers with individualized and fully integrated, end-to-end solutions along the entire marketing journey.
Ströer markets and operates around 300,000 media offerings in the out-of-home sector, including traditional advertising pillars, billboards, city light posters, mega lights, and more than 7,000 digital public video screens across Germany. In the digital segment, Ströer manages over 250 renowned digital media brands and thematic channels, including t-online (Germany's largest digital reach), watson, and numerous special interest portals. The company's portfolio also includes asambeauty (cosmetics e-commerce) and Statista (business data as a service). In fiscal year 2024, Ströer generated revenue of 2.05 billion euros, employing approximately 11,850 people nationwide.
